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Publication DIN Media Pocket 2018-01

Made in Germany - as a brand and marking

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Authors
Dr. Holger Mühlbauer
Publisher
DIN
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from 9.80 EUR VAT included

from 9.16 EUR VAT excluded

Purchasing options

eBook 1
  • 9.80 EUR

Book
  • 9.80 EUR

eBook + book combo 2
  • 12.74 EUR

1

Including access via the online library

2

Order the combined version for printed book plus eBook.

Authors
Dr. Holger Mühlbauer
Publisher
DIN

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About this product

Labelling a product as "Made in Germany" has the effect of implying that the product is of superior quality, with the result that this indication appears to be a quality label encouraging consumers to assume they are buying a high-quality product. Customers associate the indication of geographical origin with certain technical standards and high-quality workmanship, and transfer these characteristics to the corresponding product. As the "Made in Germany" label is considered an indication of quality, its use is linked to a series of admission criteria. This brochure seeks to provide orientation by summarizing the most important requirements.
This publication is the result of cooperation with Brand Finance, a company specialised in monetary brand evaluation. (www.brandfinance.com)

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Product information
Publication date: 01.2018

1. Edition, 38 Pages, 21,0×10,5 cm, Sewn, Print

ISBN 978-3-410-28218-1 | Order number 28218

eBook 978-3-410-28219-8 | Order number 28219

Details about the publisher and authors

Authors

  • Dr. Holger Mühlbauer
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